Melaka Arts Festival to Boost Visit Malaysia 2026

What happened

MOTAC is holding the 2026 Melaka Straits and River Arts Festival, known as FSSSM 2026. The festival is a cultural tourism programme under the Ministry of Tourism, Arts and Culture.

It is being held in Alor Gajah, Melaka.

Why it matters

The festival is being held to promote Visit Malaysia 2026. It positions cultural tourism as a draw for the national campaign.

The programme links Melaka's arts scene to a federal tourism push.

Impact on Melaka and Malaysia

FSSSM 2026 is a state-level cultural event in Alor Gajah. It is part of the national Visit Malaysia 2026 effort led by MOTAC.

The festival promotes the Melaka Straits and River area to visitors.

The organisers

The Ministry of Tourism, Arts and Culture (MOTAC) runs the programme. Bernama reported the festival on Sept 20.

The report was datelined Alor Gajah.

Cultural tourism focus

The festival centres on the Melaka Straits and River. Its aim is cultural tourism.

That focus feeds into Visit Malaysia 2026.

What comes next

FSSSM 2026 continues as a MOTAC cultural tourism programme. It supports the Visit Malaysia 2026 campaign.

More activities tied to the festival are expected in Melaka.